In this episode, Ramit Sethi shares his insights on entrepreneurship and business. Ramit is the founder and author of IWillTeachYouToBeRich.com, a blog on personal finance and personal entrepreneurship. He is also the co-founder and vice president of community marketing for PBwiki, a venture-backed Silicon Valley startup. Ramit and I discuss various topics related to entrepreneurship and business, including negotiating, creating value, and the Briefcase Technique. We also delve into why creatives often struggle with representing themselves and how they can overcome this. Additionally, we talk about focusing on business growth while maintaining a focus on craft and identifying customers with the ability and willingness to pay. Some highlights we explore: The importance of understanding the mindset of the other person in negotiations How to illustrate the value that you bring to the client The Briefcase Technique: showcasing your portfolio to blow clients' minds Overcoming creatives' struggles with representing themselves Balancing focus on craft with business growth Maximizing earnings by identifying customers with the ability and willingness to pay Enjoy!