In this episode, we are joined by Jacqueline Snyder, the visionary CEO and founder of The Product Boss, who brings over two decades of expertise to the world of product-based businesses. During this episode, We explore the differences between service-based and product-based businesses, emphasizing the significance of identifying your ideal customer and the problem your product can solve. Jacqueline shares insights on finding your hero product, the key to elevating your business, and the importance of staying focused on selling what works rather than adding more products. Dive into best practices for digital marketing tailored to product-based businesses alongside the necessity of a solid marketing plan and diversifying sales channels. Join us for an episode filled with practical advice and inspirational insights into building a thriving product-based business while navigating the complexities of modern entrepreneurship and motherhood.We talk more about:Comparing service-based and product-based businessesKey steps in product business successElevating your business with a standout offering, “Your Hero Product”The importance of staying focused on what worksDigital marketing best practices for product-based businessesConnect with Jacqueline Snyder:Website@theproductbossThe Product Boss Podcast300+ FREE RESOURCES!!Don't forget to subscribe and leave a 5-star review.Send your questions & comments to: askSHEmpowers.co@gmail.com You can also share it on your social media and tag me @shempowers.co Thank you so much for being a part of the SHEmpowers community; until next time! Lead with love and joy!