Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you’ll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more. Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He’s the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices. (Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.) If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302. Recorded Live At The Genius Network Annual Event Here’s a glance of what you’ll learn from Ben in this episode: How to connect your Unique Ability with Unique Marketing to transform your business Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs What the “Unrealistic Conversion Window” is and how to think more accurately about your business The best way to get your prospects to WANT your marketing (Instead of trying to ‘sell’ or push your products and services, do THIS to create ‘invisible marketing’ that causes your prospects to sell themselves) The Unique Marketing Triangle: 1. R______ (This is what you’re known for) + 2. R_______ (To do this, create valuable, useful, innovative information and ideas) + 3. R _______ (To do this, communicate often) A success principle utilized by Joe Polish, Dan Sullivan, Gary Vaynerchuk and others that helps them create businesses people love