In this episode of More Than Mindset, I'm sharing my 4 simple insights to successfully connect with your ideal client. I introduce the 'Four E's' business strategy: 1️⃣ Expose (letting people know who you are and what you offer), 2️⃣ Educate (making potential clients aware of products while correcting any misinformation), 3️⃣ Execute (taking action on planned initiatives), and 4️⃣ Extend (making offers to potential clients). I elaborate on the importance of each strategy and point business owners on the path to achieving their goals, introducing my Boss Up approach which is designed to level the playing field between million dollar marketers and healing-focused entrepreneurs! You don't want to miss this episode! See the full show notes here: https://kimguillory.com/podcast/4-steps-connect Do you want to try 14-days free in Boss Up? Join me in Boss Up Mentor here: https://kimguillory.com/bossup  00:21 Introduction and Personal Experiences 00:35 The Power of Sales and Its Impact 02:08 Importance of Goal Setting in Business 03:35 Overcoming Fear and Setting Big Goals 03:50 The Four E's: Expose, Educate, Execute, Extend 04:44 Exposing Your Business and Self to the Market 06:13 Educating Your Market and Unlearning Misinformation 08:59 Executing Your Business Plan and Taking Action 11:16 Extending the Invitation to Work with You 17:41 Conclusion and Invitation to Connect