What’s the difference between sales and marketing? If you’re not sure, then chances are, you aren’t making much in revenue.
People use the term “marketing and sales” because they don’t know the difference between the two and lump them together. So let me define it once and for all.
Marketing is anything you do to attract and keep a customer. Sales is what you do to convert a lead, a customer, into sales or money. They are two very distinct functions of a business.
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