2 min listen
Nerd Alert: Nostalgia in Advertising
ratings:
Length:
11 minutes
Released:
Apr 11, 2024
Format:
Podcast episode
Description
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob are going back in time... sort of. They’re covering nostalgia, what it is, and why it’s become a common and highly effective tool in advertising.Topics covered: [00:45] “An Involvement Explanation for Nostalgia Advertising Effects”[01:00] How some people are extra susceptible to nostalgia[02:00] What is nostalgia?[03:30] Three types of nostalgia[07:00] Why is nostalgia so effective in advertising?[10:00] The connections between nostalgia, likeability, and memorability To learn more, visit marketingarchitects.com/podcast Resources: Muehling, Darrel & Pascal, Vincent. (2012). An Involvement Explanation for Nostalgia Advertising Effects. Journal of Promotion Management. 18. 100-118. 10.1080/10496491.2012.646222. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Released:
Apr 11, 2024
Format:
Podcast episode
Titles in the series (70)
The Marketing Architects Podcast Trailer: Remember when Clubhouse was the future of audio and marketers had to get on-board? What about when headlines announced the death of traditional marketing channels? Or that everyone would be taking meetings in the metaverse by 2022? There are a lot... by The Marketing Architects