30 min listen
Nerd Alert: TV’s Role in Effectiveness
ratings:
Length:
13 minutes
Released:
May 9, 2024
Format:
Podcast episode
Description
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore the reasons behind TV advertising's ongoing success—despite all the buzz around digital. Learn more about Peter Field's insights into why TV ads remain a critical part of successful marketing strategies.Topics covered: [00:55] “Why TV is at the Heart of Effectiveness... and What it Will Take to Keep it There”[02:15] Is TV dead?[04:45] TV’s delivers slow decay attention[07:50] TV’s emotional clout[09:25] TV is a trusted media source[10:20] Marketing is like a garden To learn more, visit marketingarchitects.com/podcast Resources: https://www.thinkbox.tv/research/nickable-charts/effectiveness-and-planning/tv-at-the-heart-of-effectiveness-by-peter-field# Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Released:
May 9, 2024
Format:
Podcast episode
Titles in the series (70)
How to Measure Upper Funnel Marketing Channels: There are more than 130 marketing metrics. But how many really determine marketing effectiveness? Especially for brand-building channels like TV, radio, and print advertising? Unfortunately, there’s no silver bullet when it comes to marketing... by The Marketing Architects