Customer segments, in the context of marketing and business strategy, refer to distinct groups of customers or potential customers who share similar characteristics, needs, behaviors, and preferences. Identifying and categorizing customer segments is a fundamental part of market segmentation, a strategic approach used by businesses to better understand their target audience and tailor their products, services, marketing efforts, and customer experiences to meet the specific demands of each group.


? Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature. 
 
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism