Nearly 75% of consumers want to be able to text with a business. But many businesses don’t offer this mode of communication with their buyers. Aaron Weiche joins the show to talk about how businesses are using two-way text messaging to close more leads and generate conversations with buyers. In this episode, we cover:   Where texting fits in the modern marketing funnel How two-way texting is different from LiveChat or other SMS tactics What kind of businesses would benefit from texting with buyers Results businesses can expect when adding texting as a communication channel What kind of buyers prefer texting with business The relationship between two-way texting and customer experience   https://leadferno.com/blog/survey-how-do-consumers-want-to-contact-a-business