12 min listen
Building intentional momentum through content, with James Scherer
Building intentional momentum through content, with James Scherer
ratings:
Length:
39 minutes
Released:
Apr 5, 2022
Format:
Podcast episode
Description
Content marketing is intimidating. It’s a big investment of time and money, but can have tremendous ROI in the long run. A good content strategy builds momentum with intention. This starts by establishing a consistent production process, then maximizing output. The internal links from your ranking content will drive momentum and build more traffic. James Scherer, VP of Growth at Codeless, shares a “pillar and post” content strategy that has taken organic monthly search sessions from 0 to 55,000 in 15 months. James shares this strategy, case studies and more. In this episode, we cover: How companies can implement a pillar and post content strategy Case studies of EarlyBird and Monday [dot] com. The role of AI in content marketing
Released:
Apr 5, 2022
Format:
Podcast episode
Titles in the series (57)
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