18 min listen
What’s the impact of iOS 14.5 on Facebook Ads?
What’s the impact of iOS 14.5 on Facebook Ads?
ratings:
Length:
15 minutes
Released:
Jun 30, 2021
Format:
Podcast episode
Description
TJ James joins the show to discuss iOS 14.5 and its impact on Facebook Ad campaigns. Here's the key takeaways to know: Reduced demographic information in reporting, including gender, age, etc. Limited insight into device- and platform-specific conversions Campaign consolidation to maximize machine learning signals Lower match rates and importance of lookalike audiences
Released:
Jun 30, 2021
Format:
Podcast episode
Titles in the series (57)
What’s the SEO value of a Featured Snippet?: Geoff Kerbis is back on The Digital Marketing Troop, this time bringing his SEO expertise to illuminate Google’s Featured Snippet. In this episode, we talk about: What types of Featured Snippets exist The relationship between Featured Snippets and... by Digital Marketing Troop