Google Analytics 4 is the new website analytics reporting platform offered through Google. Ben Yehle joins the show to talk about changes to GA4 and his experience exploring the new platform. Platform changes since GA4 rolled out in October, 2020 Top reports to use for marketers Benefits of organizing reports in a library Why businesses who set up GA4 tracking have a leg up, and why you should get set up, too Alaska Airlines case study example: https://adswerve.com/blog/how-advanced-analytics-helped-alaska-airlines-achieve-a-30-increase-in-roas/