26 min listen
Need to Know: Google Analytics 4 for Communications Pros
Need to Know: Google Analytics 4 for Communications Pros
ratings:
Length:
53 minutes
Released:
Oct 25, 2023
Format:
Podcast episode
Description
The introduction of Google Analytics 4 this summer was not exactly a surprise. Google had given several years' warning that Universal Analytics would stop collecting data and that users should begin the transition to GA4 sooner rather than later. But being forced to use it is a whole other ball game, and has had digital marketers and communications professionals in fits of frustration and anger ever since! The user interface, lack of reporting and complexity has not gone down well.
On today's Digital Download we're delving into the world of GA4 and trying to explain what to do and how to do it in plain, simple language that anyone can get to grips with.
You can find the full transcript of this episode here: Google Analytics 4 Transcript
On today's Digital Download we're delving into the world of GA4 and trying to explain what to do and how to do it in plain, simple language that anyone can get to grips with.
You can find the full transcript of this episode here: Google Analytics 4 Transcript
Released:
Oct 25, 2023
Format:
Podcast episode
Titles in the series (100)
[S1 E7] Answers for Modern Communicators: a Q&A: Contemporary PR and communications professionals face a challenging but exciting time. The explosion of digital technology, questions over ethical practice, the data revolution and the evolution of both internal and external facing digital platforms ha... by Digital Download with Paul Sutton