65 min listen
Why You Need To Move To Google Analytics 4
Why You Need To Move To Google Analytics 4
ratings:
Length:
54 minutes
Released:
Apr 11, 2023
Format:
Podcast episode
Description
Google Analytics 4 is coming, whether we like it or not!
Your Universal Analytics will make the switch on 1 July.
This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!
Key learnings form this webinar:
An understanding of the data driven attribution model
What’s replacing bounce rate
An understanding of the importance of events in GA4
Speaker: Matt Collins
Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events: https://www.fundraisingeverywhere.com/stayintouch/
And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.
Your Universal Analytics will make the switch on 1 July.
This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!
Key learnings form this webinar:
An understanding of the data driven attribution model
What’s replacing bounce rate
An understanding of the importance of events in GA4
Speaker: Matt Collins
Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events: https://www.fundraisingeverywhere.com/stayintouch/
And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.
Released:
Apr 11, 2023
Format:
Podcast episode
Titles in the series (99)
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