The Legacy Fundraising Virtual Conference is back Feb 16. Ahead of that, in this podcast episode, we’ll take another look at Prof Russell James’ epic session from last year’s conf: Top Legacy Fundraising Strategies From Scientific Research.

“After more than 25 years in academic research and frontline fundraising, Professor James brings together scientific results from economics, neuroscience, psychology, demographics, and other disciplines to present the ten most important and effective strategies for increasing fundraising success in planned gifts. Beyond just “war stories,” this presentation gives you a deep understanding of what works – and why – in effective legacy fundraising.”

Speakers: Professor Russell James, with Claire Routley & Ashley Rowthorn

The Legacy Fundraising Virtual Conference in back for its 2nd year on February 16th. You can register here: https://www.fundraisingeverywhere.com/product/legacy-fundraising-virtual-conference-2023/ - Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.