This episode will focus on the strategic partnership between CHAS and Loganair - Scotland's airline. Lara will share the process involved in making that initial approach during the midst of a global pandemic, and candidly talk about the successes and challenges along the way.
Key topics in this episode:
How to secure that first meeting with your top prospect.
Persistence pays off – sometimes you have to play the long game.
How to successfully develop and steward a partnership with the aim of securing an extension.
Spealer: Lara MacDonald
Corporate Partnerships Conference is coming back on 21st March 2024 - new name, same amazing content. You can register here. Use discount code FEPODCAST for a 50% discount.
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