This episode is brought to you by SARAL & Tidio. In today’s episode, we interview Curt Vander Meer, CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into “doing good, better” with the hope of leaving a positive and lasting ripple in their wake.  They are on a mission to seed joy through abundant giving by donating 10% of net profits to impactful conservation organizations and initiatives. Since 2016, over $3,100,000 has been donated.  Highlights:  * His Gratitude Story * Mission-based brands have a magnetic force around them * Why mission-based brands should focus on providing an exceptional customer experience * How to keep the mission front and center with employees and customers * Why do they name their chocolate bars based on the endangered animal and not the ingredients? * How they use packaging to further the mission * Conservation is hard work and why they donate 10% of profits to these organizations * Curt describes the values of the company * What is he most proud of about Endangered Species Chocolate? * Is there a secret sauce to the longevity of a consumer brand? * A breakdown of ingredients and products * And so much more…  Join Ramon Vela and Curt Vander Meer as we break down the inside story of Endangered Species Chocolate on The Story of a Brand. For more on Endangered Species Chocolate, visit: https://www.chocolatebar.com/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player. * Today’s sponsors: Sendlane - Email & SMS Tool for Brands: https://storybrandgift.com Get a step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. Go to my special link.  SARAL - Your Influencer Assistant Tool for Brands): https://www.getsaral.com/champions/ramon  SARAL is offering an exclusive 14-day free trial for my listeners. They will also do a special strategy session to make sure you’re set up for success. Go to my special link.  Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story My listeners can start using Tidio AI chatbots for free and upgrade any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my special link.