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Kokada - The Number One Coconut Spread in Their Category

Kokada - The Number One Coconut Spread in Their Category

FromThe Story of a Brand


Kokada - The Number One Coconut Spread in Their Category

FromThe Story of a Brand

ratings:
Length:
67 minutes
Released:
Oct 20, 2022
Format:
Podcast episode

Description

This episode is brought to you by Sendlane.   Breanna and Jared say, “what makes us special is we're really the only coconut spread being sold in our category, which is the nut butter and seed butter category except we are peanut free, which is so important right now, a lot of schools aren't allowing peanuts, and we are gluten-free, refined sugar-free and organic.”   Today we interview Breanna Atkinson and Jared Golestani, Co-founders of Kokada. Kokada is an iconic coconut spread that’s completely peanut-free, gluten-free, made with natural ingredients and refined sugar-free. It’s the first sugar and nut-free alternative coconut spread.   We discuss so many topics, including founder advice for food & beverage brands, the health benefits of their product, Kokada and more. Other topic include:   * Jared’s gratefulness for a general manager at an early retailer * Breanna’s gratefulness for a mentor at a previous job * Overview of the brand * Their origins as athletes and how it started the brand * The health benefits of Kokada * How they first sold their product in farmer’s markets * Advice for entrepreneurs, including how long it takes to grow a brand * How they marketed and grew their brand with one product * Last words of advice for founders of food & beverage brands   Join Ramon Vela, Breanna Atkinson, and Jared Golestani as we break down the inside story of Kokada on The Story of a Brand.   For more on Kokada, visit: https://kokada.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
Released:
Oct 20, 2022
Format:
Podcast episode

Titles in the series (100)

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.