This episode is brought to you by Sendlane.   Erica says, “it's safe to eat raw, there's less sugar, there's added protein. It's a healthier version of a snack that's normally not vegan, but ours is plant-based... so you have health-conscious consumers who exercise or look for cleaner ingredients, who wouldn't really normally eat the Pillsbury stuff that's on the shelf... and kids love it too.”   Today, we interview Erica Rankin, Founder & Chief Everything at Bro Dough. The best part of Bro Dough is that you are SUPPOSED to eat their cookie dough raw!    Bro Dough is a is a healthier way to indulge in your favorite childhood treat. Low in sugar, 100% plant-based, and only quality ingredients. With added protein, Bro Dough is perfect for that post workout snack, or afternoon treat you can feel good eating.   We discussed:   Who and what she’s grateful for The origin, overview, and the Why for Bro Dough Brand How she started creating “better for you” versions of snacks in her kitchen What strategies have helped her cope with the harsh entrepreneurial journey Erica’s morning routine and how she sets herself up for success Her New Year’s Eve routine that starts her year The Bro Dough Formula Why pivoting has been an important strategy for her  Her answer to what the title of her memoir would be and what mine would be Where it’s available, where to buy and so much more…   Join Ramon Vela and Erica Rankin as we break down the inside story of Bro Dough on The Story of a Brand.   For more on Bro Dough, visit: https://brodough.ca/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!