This episode is brought to you by Sendlane.   Renaldo says, “we actually put heart and soul into every product that we develop. And again, we think about this as if we were making a product specifically for our dog in our kitchen. In the same way, you would make food for your child or your spouse. That's how we want you to feel. That's the type of quality we want you to expect. And that’s what you're getting from PetPlate on every product you buy from us.”   Today, we interview Renaldo Webb, Founder of PetPlate. PetPlate has had a simple mission: make better food for dogs so they can live longer, healthier, happier lives with their families.   We discuss:   * What he’s grateful for including his time on Shark Tank * The lessons learned from appearing on Shark Tank * Why your consumers want to know that they are building something special with you * Advice to raising capital for People of Color * His background as a consultant * His “lightbulb” moment * The story of his dog suffering from IBS * The PetPlat mission and approach * Why 60% of pets are obese and 50% of dogs get cancer * Why PetPlate is human-grade quality food * Why they make food the same way (and love) you make for your kids and family   Join Ramon Vela and Renaldo Webb as we break down the inside story of PetPlate on The Story of a Brand.   For more on PetPlate, visit: https://www.petplate.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!