This episode is brought to you by Sendlane.     Jules says, “GF Jewels is a premium baking mix and flour company, and everything we do is gluten-free. From the foundation, everything has always been a hundred percent gluten-free. We also have tried to address other people's food allergy needs as well. So we've always broadened the foundational mix line and flour line so it's been vegan, kosher, and nut free. And we have become one of the first baking mix and flour companies in the country to be certified top nine allergen free as well. So we've tried to be inclusive in what we can bring to families who have different dietary needs." Today, we interview Jules Shepard, Founder & CEO of GF Jules. GF Jules is the #1 gluten-free flour and baking mixes company in the US. We discussed:  * What she’s grateful for * An overview of GF Jules * Why it started with her diagnosis of Celiac disease * The story of how her partners shut her out of the business * Restarting again both personally and professionally with GF Jules * Why her competitor is the only person she trusts in the CPG Industry * Her big lessons learned in business, partnerships, and trusting people * How you can be nice yet aggressive and ferocious when needed * Why her story is story of Integrity * How she is focused on her ideal customers * A review of products, flour, mixes and what you can do with them * And more… Join Ramon Vela and Jules Shepard as we break down the inside story of GF Jules on The Story of a Brand. For more on GF Jules, visit: https://gfjules.com/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player. * This episode is brought to you by Sendlane. Our primary sponsor, Sendlane, has a gift for you. They’re giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.  When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!