This episode is brought to you by Sendlane.   Jordan says, “My goal is to be evergreen. We use evidence backed research when we're doing any of our formulations. So we can offer someone a medical grade experience, kind of in-office consult, from the comfort of their own couch.”   Today, we interview Jordan Harper, Found, CEO, and Nurse Practitioner of Barefaced.    Barefaced® is a direct to consumer skincare brand dedicated to building relationships, confidence, and knowledge through healthy, beautiful skin. Offering only a rigorously curated collection of skincare products, Barefaced® is the home for those seeking the confidence and calm that comes with fresh, vibrant, healthy skin.   We discussed:    * What she’s grateful for * Raising kids as an entrepreneur * How to live a life of intention * Overview of Barefaced and origin story * Her experience of working with doctors, patients, and giving injections * Why her primary mission is to educate * Caution: there is no miracle one product that solves everything, so don’t get fooled * Why other brands release so many products * Ingredient and formulation philosophy; a breakdown of Barefaced products * Where to start? Start with her blog. * And more…   Join Ramon Vela and Jordan Harper as we break down the inside story of Barefaced on The Story of a Brand.   For more on Barefaced, visit: https://www.barefaced.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!