This episode is brought to you by Sendlane.   Aaron says, “My wife always reminds me that things always work out. I know that viscerally, I've lived that. I think as entrepreneurs, we get so deep in the weeds and the stress of the business and how many people are counting on us from our employees or investors, our customers that we forget that. It might have been Tony Robbins, that said everything always works out and if it hasn't worked out yet, it hasn't reached its full resolution. Life is not happening to us. We're not victims of external circumstance. Life is happening for us.”   Today, we interview Aaron Hinde, President and Co-founder at LIFEAID Beverage. LIFEAID’s focus is on great tasting, wellness enhancing, and functionally driven supplement products. LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscious and performance-minded consumers.   We discussed:   * What he’s grateful for * His financial collapse in 2008’s Real Estate recession * Reframing your thoughts * The role of attitude and effort in our success * Why life is simple: make better decisions * What is negative soft talk, negative loops, and how to flip it to the affirmative * Breaking down the concept of the A.T.M. (Alignment. Trajectory, and Momentum) of life * How to build and keep momentum: “keep doing the little things” * Breakdown of beverage products including FITAID Energy + Sports Recovery   Join Ramon Vela and Aaron Hinde as we break down the inside story of LIFEAID Beverage on The Story of a Brand.   For more on LIFEAID Beverage, visit: https://www.lifeaidbevco.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!