This episode is brought to you by Sendlane.   “A fragrance that is giving back,” that's Hope Fragrances. In part 1, we have Audrey Gruss, Founder & President of Hope Fragrances & Chair of the Hope for Depression Research Foundation. Audrey grew up watching her mother suffer from depression and nervous breakdowns. Fifteen years ago, she started Hope for Depression Research Foundation (HDRF) in her honor. HDRF has evolved into the leading depression research organization in the US. The foundation's success is due to its focus on collaborations. Her depressed mother loved fragrances and used them to uplift her spirit. Audrey wanted to share the same uplifting fragrance with others while finding a way to fund her foundation. So, she started Hope Fragrances. To Audrey, doing for others gives a tremendous sense of well-being. Hope Fragrances give 100% of profits to the Hope for Depression Research Foundation. She discusses: * Gratitude * Overview of the brand * Bringing a new anti-depressant product to market * Creating Hope Fragrances * Their products and packaging * Major Depressive Disorders * Giving back to humanity * Essence and connection Join Ramon Vela and Audrey Gruss as they break down the inside story on The Story of a Brand. For more on Hope Fragrances, visit: https://hopefragrances.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story