This episode is brought to you by Sendlane.   Allie says, “we're exposed to we're exposed to 85,000 chemicals that disrupt our health and hormones. And this is not allowing your body to heal itself, take care of itself, and create this sort of homeostasis that is, a healthy, balanced life that you feel from the inside and see on the outside.”   Today, we interview Allie Egan, Founder & CEO of Veracity Selfcare. Veracity creates a personal selfcare experience based on real data about your hormones and other bio-factors that impact your skin and your health.    We discussed:   * What she’s grateful for  * An overview and origin story for Veracity * Why she is so passionate about this brand: her story * What are hormones, why they’re amazing and why they could be unbalanced * Why doctors are checking hormone levels * How to get hormones back in balance * Why you need to stop using hormone disruptors (in many products we use) * Their test for general hormonal health * What are the most common issues they see in women * Breakdown of Veracity products including ingredients * Their consultation for hormonal health * And more…    Join Ramon Vela and Allie Egan as we break down the inside story of Veracity Selfcare on The Story of a Brand.   For more on Veracity Selfcare, visit: https://veracityselfcare.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!