The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of AI on public relations and communications practice. It highlights where AI is already impacting skills, predicts the impact on the profession in the next five years and makes interesting and, depending on your perspective, challenging reading for anyone working in communications.

In this episode of the Digital Download podcast, I talk to past President of the CIPR Stephen Waddington, who is leading the #AIinPR panel, to unpack the new report. We look at the impact that technology is already having on PR and communications, discuss how this will increasingly affect skills and job roles over the next three to five years, and we talk about what communications practitioners need to do in order to protect themselves and take advantage of new opportunities.

Here's what you'll learn in this episode:

What the purpose of the CIPR's #AIinPR panel is
What the findings of the panel's first report are
What is true artificial intelligence and what is simply automation
Which PR skills don't contain an element of AI, and which are under threat
Which job roles are most at threat from artificial intelligence
What are the AI opportunities for communicators
Why PR has to evolve to being a management function rather than a tactical discipline
Why communicators have to invest in software tools
What the adoption and impact of AI is likely to be in the next five years
Why voice marketing is such an important technological trend for PR
Why it is vital to seek out information, training and professional learning

 
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Useful Links from Today's Show

Research Project Reveals Impact of Artificial Intelligence on Public Relations from the CIPR
#AIinPR hashtag on Twitter
PR as a Management Discipline podcast
How Voice Recognition is Impacting PR & Comms podcast
The Cluetrain Manifesto 
Artificial Intelligence in PR latest from Wadds.co.uk

 
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