Contemporary PR and communications professionals face a challenging but exciting time. The explosion of digital technology, questions over ethical practice, the data revolution and the evolution of both internal and external facing digital platforms has prompted as many questions as it has provided answers.

In this episode of the Digital Download podcast, I seek to answer some of those questions with Deirdre Breakenridge, author of the unique new book 'Answers for Modern Communicators'. Described as "a reference guide for modern PR practitioners", the book is intended to provide communications professionals with solutions to their most pressing issues.

Here's what you'll learn in this episode:

Why technology has led to ethics having become so important in modern communications
Why being adaptable is now an essential skill for today's PR professionals
How data can create value for PR and how we should use it
How technology can enable increased collaboration if you allow it to
Why you need to understand SEO, website behaviour and data analytics
How important personal branding is to today and what the benefits are to employers
How important it is to 'give back' to the profession that employs you

 
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Useful Links from Today's Show

Buy Deirdre Breakenridge's books on Amazon
PR Expanded
Women Worldwide podcast on iTunes
#PRStudChat on Twitter


 
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