Smart speakers are the fastest adopted consumer technology in history. Faster even than smartphones. The current use case is around routine activities like voice calling, playing music and accessing news headlines, but digital voice assistants are widely expected to take on more and more complex tasks as the technology advances rapidly.

In this episode of the Digital Download Podcast, co-founder of voice first consultancy Vixen Labs, James Poulter, talks about how voice technology is already impacting marketing communications and the ways that communicators need to adapt the way they do things with audio in mind.

Here's what is discussed in this episode:

The popularity of smart speakers
Adoption rates of voice technology
What people use voice assistants for
How people use voice prompts on the move
The rise of audio marketing
How voice is connecting to and enabling the Internet of Things
How conversational AI is advancing the use of voice assistants
How voice assistants are changing the way communicators need to write content
The challenges to brands of voice technology
The differences in the way that Google, Amazon and Apple contextualise voice commands
How communicators should approach voice on different platforms
Getting stories onto voice-enabled news bulletins
How voice navigation is still developing according to user behaviour
Why you must consider audio when producing news stories

 
Useful Links from Today's Show

Global Smart Speaker Users 2019 from eMarketer
Smart speaker ownership doubles in six months from YouGov
Voice2 the voice first community

 
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