When the White Moose Cafe published a scathing review of vlogger Elle Darby's request for a free five night stay in return for a positive YouTube review, the ensuing storm captured the attention of the world's media. There are strong arguments to be made on both sides about what does and does not make someone 'influential'.

In this episode of the Digital Download podcast, one of the UK's leading parental influencers Emily Leary and I dissect what went wrong in this very public spat, and we discuss the nature of influence and what makes a great brand/influencer relationship.

Here's what you'll learn in this episode:

How to pitch in a meaningful way
Why researching any pitch is so important
What separates good influencers from poor ones
How to engage influencers in the most effective manner
What you're paying for when you hire a blogger or vlogger
How to spot influencers with fake followers and fake engagement
What makes a great brand/influencer relationship

 
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Useful Links from Today's Show

Luxury Dublin Hotel Bans All Social Media Influencers on The Independent
I Was Exposed (SO Embarrassing) from Elle Darby on YouTube
The White Moose Cafe on Facebook
The stars of YouTube are right. Why should we have to pay for the things we want? on The Telegraph


 
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