Andrew O'Brien is an individual who grew up in less than ideal living conditions, and was past Gunner for the United Army. The trauma he experienced, both in the field and at home, would result in O'Brien attempting to take his life. Fortunately, it was a failed attempt and since this experience, Andrew has dedicated his life to serving others. Today O'Brien is the Founder of Leveraged Influence, where he claims he can help you get seen around the world without having to lift a finder or learn something new. If you're interested in Andrew's courses CLICK HERE Show notes… Favorite Success Quote or Mantra. "You can spend your life quoting the world changers, or you can become the world changer people spend their life quoting." In this episode with Andrew O'Brien, we discuss:  O'Brien's back story and what makes him an authority on the topic of PR. Not letting the world act on you, but taking control of life and acting on the world.  Owning your own issues.  How publicity starts locally by getting involved with your community.  Being intentional about the media outlets you're going after. Do these media outlet resonate with your target audience?  Being strategic about who you specifically reach out to at a media outlet. Do not send emails to the generic lead@newsoutlet.com. Instead go to the websites team page and get the email from someone specific.  The right and wrong way to deliver a pitch.  How public relations is about developing real and meaningful RELATIONSHIPS.  How to get a return on investment with your public relation efforts. Becoming a subject matter authority.  How being real and vulnerable is the best approach to public relationships.  Resources mentioned: CLICK HERE FOR ACCESS TO ANDREW'S LEVERAGED INFLUENCE TRAINING OR HERE https://ericcacciatore.krtra.com/t/w6K2yqWCNLZa Today's Sponsor Soundtrackyourbrand.com  Lets You Play 250 Music Channels Guaranteed to Fit Any Type of Business. An Easy-To-Use Dashboard Lets You Find Great Music, Control All Your Locations and Schedule Your Sound. wisetail.com, A Premier Learning Management System, Wisetail Grew Up Alongside Some of the Most Recognizable Restaurants In the Industry. This Has Helped Shape Their Product and its Functionality Through Real-World Feedback and Rigorous Testing. Contact Info LeveragedInfluence.com   Thanks for Listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Andrew O'Brien for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!