The public relations industry has a love/hate relationship with the public relations industry. Its own biggest supporter and yet its own biggest critic, the cyclical nature of many of the debates drives some of those who've worked within it for many years to distraction.


One of those people is Rax Lakhani, a communications consultant with nearly two decades' experience working with big name brands. In this episode of the Digital Download Podcast, Rax voices some of his growing frustrations with the industry he loves, from meaningless awards schemes to outdated agency models to poor training and development opportunities for those entering the industry.

Here's what is discussed in this episode:







Whether the passion has gone from PR
Whether the industry is suffering from lack of effective leadership
Whether awards schemes celebrate mediocrity and mean little
How awards schemes are biased towards large agencies and not necessarily the best work
How agency models have failed to evolve with client demands
Why new industries are stealing PR's lunch
Why PR doesn't understand the value of consumer demand and Google searches
Whether young people are leaving the industry due to lack of interest and evolution
Why Google is the start point of everything when it comes to product and service discovery
Why the PR/SEO link should be gold for the industry, but isn't
Why there is such confusion around digital terminology
Why agency structures discourage digital skills and junior staff
How public relations is misaligned with out behaviour



What to do Next



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