12 min listen
Google delays cookie crackdown to 2023. What happens next?
Google delays cookie crackdown to 2023. What happens next?
ratings:
Length:
18 minutes
Released:
Jul 7, 2021
Format:
Podcast episode
Description
Google threw a wrench in marketers' strategizing when they announced their third-party data deprecation initiative is on pause until 2023. After weeks, if not months, of feverish planning to shift to a first-party data strategy, marketers might be wondering what to do now. Haley Nininger explains why Google hesitated and what might be next, both for third-party cookies and marketers looking to use the learnings over the last few weeks to be ready for 2023.
Released:
Jul 7, 2021
Format:
Podcast episode
Titles in the series (57)
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