18 min listen
How to approach SEO in your strategic planning cycle
How to approach SEO in your strategic planning cycle
ratings:
Length:
25 minutes
Released:
Nov 3, 2021
Format:
Podcast episode
Description
SEO is an investment in your expertise, authority and trust. It's a long-term investment in future brand visibility, and it needs to be sold that way internally. On this episode, Geoff Kerbis zooms out to look at SEO on a more appropriate timescale, answering questions like: Why should companies invest in SEO? How do you set the right expectations to stakeholders in sales and finance? How do you know when to focus on SEO -vs- a website redesign? What other pitfalls should marketing leaders avoid? What role can an agency play in helping marketing leaders plan for an investment in SEO?
Released:
Nov 3, 2021
Format:
Podcast episode
Titles in the series (57)
What’s the SEO value of a Featured Snippet?: Geoff Kerbis is back on The Digital Marketing Troop, this time bringing his SEO expertise to illuminate Google’s Featured Snippet. In this episode, we talk about: What types of Featured Snippets exist The relationship between Featured Snippets and... by Digital Marketing Troop