In this episode, we speak to Bryan Phelps, the founder and CEO of Big LeapBig Leap is a specialized SEO agency that Bryan founded in 2008.This is what we cover:What is SEO?The 3 buckets of SEOtechnical stuffContentPromotion and popularityIt's all about user experienceSEO is like exerciseThe business case for SEOBuilding brand equity in the long termWho should and shouldn’t focus on SEO?Structured content in search resultsWhat is the right time to invest in SEO?Using SEO for researchHow should SEO be managed in a marketing organization?What is the one thing every marketing team should do with SEO?Benchmarking your search experience vs. your competitors Helpful links:Bryan PhelpsBig LeapPlannuh websiteFollow Plannuh on Twitter and LinkedInSubmit your guest ideas on The Next CMO website