Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on SEO. Show NotesConnect With: Elaine Richards: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.