Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. Google's intent has always been serving consumers with the best information, not bringing traffic to websites. While that may seem at odds with our SEO goals, there is a way to build your entity’s relationship with Google by understanding the questions that people are asking. Today, Erin discusses entity SEO. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.