There are 2.3 billion monthly active users on YouTube. 400 hours of video is uploaded every second. Google generated nearly $20 billion in advertising revenue in 2020. There is plenty of opportunity for companies to run advertisements on the platform. On this episode, Laura Devinsky shares her experience managing YouTube ad campaigns, offers relevant examples and actionable takeaways. We answer questions like: What are some common YouTube ad types? Why do people use YouTube in the first place? What goes into building a creative strategy for YouTube ads? How often should campaigns refresh creative? What role does influencer marketing play?