Doom scrolling on social media is the act of spending an excessive amount of screen time devoted to the absorption of negative news. On this episode, Laura Devinsky shares her perspective on how to hook users while they're scrolling with killer creative. We answer questions like: What is "doom scrolling"? How can marketers stop users from doom scrolling? How will paid ads on social change with rising ad costs? What campaigns have done a good job capturing attention? (https://www.youtube.com/watch?v=MOU5HnH7SzY) What would doom scrolling look like in the metaverse?