Social media's vast reach and strong influence make it a powerful marketing tool today. Omar Khateeb continues his discussion with Samuel Adeyinka about capital equipment sales. This time, they discuss digital strategies that could help accelerate your marketing approaches. Omar explains how sales reps can build a solid following on LinkedIn and get in front of those who own the budget itself. He also talks about the impact of social media on shaping people into highly sophisticated buyers, raising the stakes in how MedTech marketing should approach its content creation tactics. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Medical Sales Podcast Community today: evolveyoursuccess.com