In this compelling episode of The Medical Sales Podcats, join Samuel Adeyinka and his special guest, Adam Mostafa, a titan in the field of healthcare sales and Managing Director of Business Development at TruVeta, as he delves into the data revolution transforming the medical device industry. With over a decade of rich experience that stretches from pharmaceuticals to medical devices and now healthcare data analytics, Adam provides unparalleled insights into the power of real-world evidence in driving sales strategies and regulatory success. Learn how Adam's innovative mindset and strategic prowess played a pivotal role in launching the V-Lock suture, propelling it to become the benchmark in robotic surgery. Discover how TruVeta is shaping the future of healthcare by harnessing EHR-related data to fuel research and development for medical device companies and pharmaceuticals alike. Adam's journey from a pharmaceutical representative to a driving force behind healthcare technology underscores the critical importance of embracing change and the ever-growing reliance on data in the healthcare sector. Whether you're a seasoned professional in healthcare sales or simply intrigued by the integration of data and medical advancements, this episode is an essential listen. Equip yourself with the knowledge and strategies needed to excel in the fast-paced, data- driven world of healthcare sales with insights from an industry leader who's not only witnessed but also shaped its evolution. Ps: Adam's best book read. Manifest: 7 Steps to Living Your Best Life, Book by Roxie Nafous.