Unlock the secrets of thriving in the competitive world of medical sales with Eduardo Cortez of Integra Life Sciences' Neurosurgery West Division. Join us as Eduardo, with his 14 years of experience, shares the journey from the front lines in the operating room to leading a sales team, providing a rare glimpse into the dynamic space of neurosurgical product sales. Learn about the delicate balance of spending time in the OR versus the ICU, and get a behind-the-scenes look at the sales strategies for both capital and disposable products in this high-stakes field.   Experience the adrenaline-fueled environment of medical sales where the relentless pursuit of goals and the resilience to bounce from one quarter to the next are not just desired but required. In our latest episode, we discuss the crucial qualities that define top performers and how overconfidence can be your downfall in an industry that prizes adaptability and continuous learning. Eduardo and I also delve into the personal growth that accompanies professional advancement, sharing stories that range from MMA fighting to balancing a demanding career with a vibrant family life.   The power of diversity in transforming teams takes center stage as Eduardo and I highlight the importance of cultural, racial, gender, and generational differences in driving performance and innovation. We wrap up with a call to action for all aspiring medical sales professionals looking to make their mark and remind our listeners that embracing diversity isn't just a nice-to-have – it's a strategic imperative. Tune in to gain a mentor through your speakers and take the next step towards a flourishing career in the fascinating realm of medical sales.