Mark Copeland joins Samuel Adeyinka to share his medical sales experience in sterile processing and infection prevention. He explains how selling a suite of products in this space allows operating rooms to solve problems efficiently, make their work easier, and even uncover issues they do not know they already have. Mark discusses the role of value analysis in improving their products and services, allowing them to properly address the ever-changing and specific needs of patients. He also talks about partnering with small businesses and how they are leading the competition in this particular space.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Medical Sales Podcast Community today: evolveyoursuccess.com