Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!What's in our 11th Episode?We are talking all about Google Analytics 4, aka GA-4Google is sunsetting universal analytics (UA)If you don't have GA for turned on, you're not going to have any data next year.In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics. GA4 focuses on engagement metrics vs. negative analytics.Create audiences based on predictive behaviors, such as purchase and churn probability.Make sure your Google ads account is connected to your GA4 account.Brittany has a Squarespace website and wants to set up GA-4.To do this, she needs to create a GA-4 Property. Then she can follow the Squarespace tutorial to install the GA-4 code on her  site.Neil Patel article on Google Analytics 4.B's linksWebsite: brittanyherzberg.comInstagramBrittany’s One-Stop SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassIf you make a purchase after visiting our links, we may receive a small commission. Thank you for your support!