24 min listen
143: Why Out-of-the-box Analytics Fail - Simo Ahava
143: Why Out-of-the-box Analytics Fail - Simo Ahava
ratings:
Length:
45 minutes
Released:
Sep 23, 2019
Format:
Podcast episode
Description
This week's interview is with Simo Ahava, who is a partner and co-founder at 8-bit-sheep and also has been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014. Simo's blog has a singular purpose: To tell complicated stories in a simple, understandable, and actionable way at simoahava.com. We discuss why out-of-the-box implementations of tools like Google Analytics to track web data fail to capture and show the most important business needs. Simo also shares what a bounce rate actually means and how organizations can better leverage their own web data.
Released:
Sep 23, 2019
Format:
Podcast episode
Titles in the series (100)
144: Why We Sent a Whaler to Buenos Aires by Using the Whole Whale - A Nonprofit Podcast