24 min listen
139: Building Mental Availability to Grow Brands (rebroadcast)
139: Building Mental Availability to Grow Brands (rebroadcast)
ratings:
Length:
52 minutes
Released:
Aug 20, 2019
Format:
Podcast episode
Description
In this rebroadcast of episode 67 with a new introduction, we debunk myths about burst advertising, branding, and customer retention with Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Full marketing science resources here.
Full marketing science resources here.
Released:
Aug 20, 2019
Format:
Podcast episode
Titles in the series (100)
144: Why We Sent a Whaler to Buenos Aires by Using the Whole Whale - A Nonprofit Podcast