Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How to set your Pharma or Medtech product up for success in the US market

How to set your Pharma or Medtech product up for success in the US market

FromPharma Market Access Insights - from Mtech Access


How to set your Pharma or Medtech product up for success in the US market

FromPharma Market Access Insights - from Mtech Access

ratings:
Length:
43 minutes
Released:
Feb 26, 2024
Format:
Podcast episode

Description

How can you ensure your product is set up for success from early clinical trials right through to launch and commercialisation? In this Global Whispers webinar we explore best practice commercialisation strategy for healthcare products launching in the US market.Clare Foy (Director – Global Market Access, Mtech Access) speaks to Janice MacLennan (Pharma and Medtech brand strategist and founder of NMBLR) about how market access, HEOR and commercialisation leads in Pharma and Medtech can best support overarching product and brand strategy, with a focus on launch challenges in the US market.We take a step back from the intricacies of market access and HEOR, to explore the role our specialism plays in broader commercial and product strategy. We ask: where does market access and HEOR sit in this broader picture, and how can market access teams best support their product and company brand?Using the US market as our case study, we explore:- How to set up your product for success- Commercialisation routes in the US for Pharma and Medtech- The relationship between brand strategy and market access- What Pharma can learn from Medtech’s approach to commercialisation- What Medtech innovators can learn from Pharma companies’ approach to launchThis episode was first broadcast as a live webinar in January 2024. Learn more at: https://mtechaccess.co.uk/commercialisation-strategy-us-market/Explore our work in the US market: https://mtechaccess.co.uk/launching-healthcare-products-in-the-us/ Discover how Mtech Access can support you global market access and pricing strategy: https://mtechaccess.co.uk/global-market-access-and-pricing/Subscribe to our newsletter to hear more news, insights and events from Mtech Access.
Released:
Feb 26, 2024
Format:
Podcast episode

Titles in the series (56)

We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Mtech Access. Our first series focuses on the NHS response to the COVID-19 pandemic.