**This episode is brought to you by MuteSix, and Yotpo**   It’s easier to continue when you have conviction around a social goal, says Laurence. In part 2, Laurence Girard, Founder & CEO of Fruit Street, talks about his conviction in scientific concepts and desire to pursue the business through its various iterations. According to him, sometimes, when a business fails, it’s not the team or the product or you, but instead, it’s the timing that matters in business. Laurence then speaks about their program where they offer 26 classes that cover different topics such as diet, sleep, cooking, bad food choices, etc. He remarks that their program is more like a lifestyle improvement program. Fruit Street relies on 3 different channels: the employer's health plan, consumers, and treating patients in the physician network. He talked about: * What kept him going * Timing matters too * How to get started with Fruit Street * Their 3 different channels * Lifestyle improvement program * Joining the program Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand. For more on Fruit Street, visit: https://fruitstreet.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.