**This episode is brought to you by MuteSix, and Yotpo**   “The most powerful thing you can do is maintain a healthy diet” that's what Laurence recommends. In part 1, we have Laurence Girard, Founder & CEO of Fruit Street, a developer of digital diabetes prevention and weight loss programs. During a college internship at a healthcare facility, Laurence had an intense experience with an overweight diabetic patient who passed away. This experience led him to Fruit Street. Fruit Street's program is designed to help people with pre-diabetes avoid developing type two diabetes. According to Laurence, approximately 88 million American adults—more than 1 in 3—have prediabetes. Of those with prediabetes, more than 84% don't know they have it. That's why he advises taking their risk quiz and then a blood test along with a hemoglobin A1C test. There's a need to raise awareness amongst the public and physicians. He discusses: * Gratefulness * Overview of the company * How to identify pre-diabetes * Challenges around pre-diabetes * His motivation behind the brand * Impact of diet & lifestyle * Dean Ornish's books * What's different about Fruit Street * Being CDC endorsed Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand. For more on Fruit Street, visit: https://fruitstreet.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.