Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!?? Share us with a friend!What's in our 15th episode? Today we are sharing one of our casual conversations about our favorite topics: SEO and website content strategies!Identify comments within reviews that share a common theme to capitalize on what you do well.Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportunities.Let's talk about Pillar Content!Pillar content posts can range but should start at 1500-2000 words each.A  funnel example goes freebie, pillar content post, paid offer.Pro tip: Content can be placed on Shopify as a page post (not a blog).What action do you want clients to take?Consider working backwards from your end goal, in order to better understand the steps needed to get there.Taking inspiration from outside of your niche can be helpful in sparking new and innovative ideas.Using language from a "content bank" can help with this process.Listen in to learn about the three different persona types B created based on where someone is in their business journey.Want to know how you can connect with us?Grab  B’s One-Stop SEO cheat sheetWebsite: brittanyherzberg.comConnect with B on InstagramUse Crystal's Affiliate link to get started with  Jasper.ai!Websites:crystalwaddell.com and collageandwood.comConnect with Crystal on InstagramStart Your Shopify StoreSmart Passive Income PodcastWeekly interviews, strategy, and advice for building your online business the smart way.Listen on: Apple Podcasts   SpotifySupport the show