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    The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

    The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

    FromStories and Strategies for Public Relations and Marketing

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    The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

    FromStories and Strategies for Public Relations and Marketing

    ratings:
    Length:
    21 minutes
    Released:
    Jan 7, 2024
    Format:
    Podcast episode

    Description

    There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI is part of a bigger problem.Listen For4:47 Strategic Focus Over Tactical Execution8:27 The Role of Generative AI in Marketing and PR11:01 The Value of Human Insight in Content Creation13:27 The Emerging Role of Prompt EngineersGuest: Joe Zappa, Founder Sharp Pen MediaLinkedIn | Sharp Pen Media LinkedIn | X | Website | EmailRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episodeSupport the show
    Released:
    Jan 7, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.